About Us


Jowita Penkala
Managing Director

Jowita’s background is in strategic marketing. She is well known social media expert. She’s delivered brand communication strategies for more than 10 years, both in the USA and the UK. She has a Masters Degree in Marketing and Management from Janski University in Warsaw, Poland.

Jowita has worked with numerous companies in the USA, UK, Poland and Germany across a variety of sectors, from leisure and hospitality, legal, professional and financial, right through to manufacturing, engineering and retail. She is a great social media advocate and social media expert. Her clients have been reporting ongoing social media results.

Through her company Uniqua Brand, she has developed a unique integration programme for social media, tried and rigorously tested over the past four years. Using this process, she helps businesses maximise their return on investment (ROI) from Social Media, with proven results.



David Williams

David has over 40 years of business experience, creating and developing enterprises within the marketing services sector. His expertise covers retail marketing, screen media networks and the use of innovative retail technology to enhance the total shopper experience.

He is the founder of POPAI UK and Ireland, Chairman of POPAI Europe and a member of the POPAI Global Board. POPAI is a progressive industry association promoting best practise for retailers, brands, agencies and manufacturers.

David acts as a non-executive chairman/director for a number of up and coming businesses and in this role he supports Jowita.

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