Social media isn’t just something your kids do instead of talking to each other; it’s one of the most effective ways of getting your brand out there on the internet, and reaping the rewards of the increased business that results from this.
Make people more aware of your brand
Over half of the UK’s adults check social media platforms at least once a week https://gdsengagement.blog.gov.uk/2015/01/14/social-media-trends-2015/, and this is an advertising space your legal firm can benefit from, should you target the correct channels and make your brand engaging enough. Don’t make the mistake of this solicitor’s firm http://www.lawgazette.co.uk/practice/firm-sorry-for-alton-towers-personal-injury-tweet/5049164.fullarticle, which decided to be a bit too current when they tweeted just hours after the Alton Towers rollercoaster crash, which caused two young people to have limbs amputated.
Platforms such as LinkedIn allow you to connect with and contact experts in your field and share updates and news about your firm. Everyone who comes into contact with your company, whether they’re clients, potential partners or prospective employees, will be impressed to see an active social media presence – it shows you care about how you present yourself to the outside world. Just don’t take the route of this barrister http://www.theguardian.com/law/2015/sep/10/barrister-career-suicide-exposing-lawyers-sexist-remark, who seems to think LinkedIn doubles up as a dating site!
Establish yourself as a ‘thought leader’
Lawyers use Twitter, LinkedIn and the like to share their opinions on issues relevant to their industry. By sharing appropriate views with your audience on social media, you will quickly be establishing yourself in a position of knowledgeable authority among your peers. However, bear in mind that you have a reputation to protect – steer well clear from anything that could potentially be divisive or controversial, as it could lose you business.
To get more leads and, therefore, more business!
Recent updates to how Google indexes Tweets http://www.bloomberg.com/news/articles/2015-02-05/twitter-said-to-reach-deal-for-tweets-in-google-search-results are just one example of how social media is helping companies to ascend search engine results pages. The big social media platforms are highly valued as useful sources of information by Google, Bing and other large search engines, and by sharing your content you can make it easier for people to find you and, hopefully, enlist your services! Just don’t go overboard; your social media followers will quickly get sick and tired if you’re spamming their news feed hour after hour with jargon-heavy legal stuff.
As you can see, social media marketing can be a profitable avenue for legal firms to stroll down, but the journey is fraught with potential pitfalls.
At Uniquabrand, our unique Social Media Integration Programme allows you to tailor your social media output based on your legal firm’s specific requirements. We’ll guide you step-by-step through what you need to do – and what you should absolutely avoid – in order to boost your social media marketing and Business Growth. Would you like to find out more? Complete our survey on: