Have you started using social media to promote your legal firm or financial firm recently? If so, you should give yourself a pat on the back for embracing this exciting aspect of digital marketing: we’re certain your business will reap the benefits. However, because you are new to the world of social media marketing, you may be uncertain about how to start attracting social media users to your social web pages effectively. Naturally, it’s vitally important that you learn to attract visitors. After all, a social media campaign is only effective if enough people see it. To help you out, we’d like to share three of our top tips for attracting social media users to your social profiles.
1. Be current
Tackling news stories that are connected with your market sector or business is a great way to bring in viewers. Web users often search for keywords relating to specific news stories. Consequently, covering or commenting on recent news stories makes your social media pages more visible to many web users. What’s more, it demonstrates that your business is up-to-date, relevant and engaged with events that matter to ordinary consumers. This improves your brand’s image. The increased visibility and improved brand image will help you attract more visitors. We can teach you how to write about and post news stories a way that is both user-friendly and search engine optimised.
2. Give advice
Providing helpful advice is a great way to get users to share your content. Today’s web-users enjoy pooling their resources and sharing useful information. Ergo, if you post advice that is relevant to your customers, it is likely to be widely shared, meaning that more web-users will see it and visit your social media pages. We can give you the tools you need to post genuinely helpful and engaging content.
3. Embrace variety
Social media pages with different types of content are often more interesting to web users than those which rely purely on textual content. Utilise images, videos, GIFs, audio recordings and (if possible) interactive widgets in order to grab consumers’ attention and generate buzz around your website. This can lead to a substantially increased level of site traffic. We can help you by showing you how to deploy these different content types in a way that is highly visible and search engine optimised.
To learn more about attracting viewers to your social media pages, why not get in touch with us directly? We’re always happy to help.